Privacy Policy
Last updated 28 July 2026
Who we are
Aligned (“Aligned”, “we”, “us”) operates the Aligned mobile application and this website. This policy explains what personal information we collect, why we collect it, and the choices you have.
If you have questions about this policy or want to exercise any of the rights described below, contact us at privacy@aligned.app.
Information you give us
Aligned is a dating service, so the profile you build is detailed by design. Depending on what you choose to provide, this includes:
- Account details — your phone number, and optionally an email address or a linked Google, Apple or LinkedIn account.
- Profile information — name, date of birth, photos, prompts, height, education, work, hometown and languages.
- Relationship information — what you're looking for, relationship history, communication and conflict style, core values, deal breakers, green flags, must-haves and nice-to-haves, love languages and attachment style.
- Special-category information — your gender identity, pronouns, sexual orientation, and if you choose to share them, your religion, politics, ethnicity, and lifestyle choices such as drinking, smoking or cannabis use.
- Content you create — messages, voice notes, photos, videos and anything you teach your AI.
- Location — your approximate location, used to show you people nearby.
Special-category information is collected only with your explicit consent, and only because matching on it is the core purpose of the service. You can decline any optional question, and you can hide individual profile fields from other members at any time.
Information we generate
- Compatibility signals derived from your profile and preferences. A numeric compatibility score is computed internally; we deliberately do not show it to you or to anyone else.
- Facts your AI learns from what you tell it, each stored with a source so you can see why your AI believes something.
- Usage information — features used, subscription entitlements, and diagnostic logs.
Your AI, and what it may reveal
Every member trains a personal AI that other members can talk to before matching. This is the most sensitive processing we do, so it is governed by specific rules:
- Your AI is grounded only in your profile and what you have explicitly taught it. It is instructed never to invent personal facts about you.
- When your AI does not know something, it says so and captures the question for you to answer yourself. It does not guess.
- Every fact carries a flag controlling whether your AI may share it. Anything classified as sensitive defaults to not shareable.
- Marking a fact private detaches it from the retrieval layer entirely, so your AI can no longer surface it to anyone. You continue to see it.
- We run automated adversarial tests before releases to check that AI personas do not disclose facts marked private or sensitive.
How we use your information
- To operate the service — creating your profile, showing you people, enabling matches, chat and date invitations.
- To power your AI and your matchmaker.
- To keep members safe — moderating photos, reviewing reports, detecting and preventing abuse.
- To verify identity, where you choose to be verified.
- To process subscriptions and purchases.
- To communicate with you about the service.
How we share it
We do not sell your personal information. We share it only in these circumstances:
- With other members — your profile as you have configured it, and what you have permitted your AI to say. Fields you hide are removed on our servers before the response leaves them, not merely hidden in the app.
- With service providers who process data on our behalf under contract — cloud hosting and storage, AI model providers, voice synthesis, photo moderation and face verification, SMS and email delivery, subscription management, push notifications, analytics and error monitoring.
- Where required by law, or to protect the rights and safety of members and the public.
- In connection with a merger, acquisition or sale of assets, subject to this policy.
Contacts and blocking
If you choose to block your phone contacts, your device sends us only SHA-256 hashes of the phone numbers and email addresses. We never receive the underlying numbers or addresses. Your account's own phone number and email are also stored in hashed form for matching purposes.
Retention and deletion
We keep your information for as long as your account is active. You can pause your account, which removes you from discovery while keeping your data, or delete your account from within the app.
On deletion we remove your profile from the service and begin deleting your personal information from our systems, including the facts your AI learned and the associated vector representations. Some information may be retained where we are legally required to keep it, or in backups for a limited period before they expire. We may retain a hashed record of a banned account to prevent re-registration.
Your rights
Depending on where you live, you may have the right to access, correct, delete, restrict or object to our processing of your personal information, to receive a copy in a portable format, and to withdraw consent at any time. You can exercise most of these rights directly in the app; for anything else, contact us at privacy@aligned.app. You also have the right to complain to your local data protection authority.
International transfers
We operate globally, and your information may be processed in countries other than your own. Where we transfer personal information out of the UK or European Economic Area, we rely on appropriate safeguards such as Standard Contractual Clauses.
Children
Aligned is for adults only. You must be at least 18 to use it. We do not knowingly collect information from anyone under 18, and we delete such accounts when we find them.
Security
We protect your information with encryption in transit, access controls, rate limiting, audit logging on administrative actions, and two-factor authentication for staff. No system is perfectly secure, but we work continuously to protect your data.
Cookies and device storage
What this website and the app store on your device, and how to control it, is set out in our Cookie Policy.
Changes
We will update this policy as the service evolves. If we make material changes we will tell you in the app or by email before they take effect.